Evaluation Part 2 - Dom

How effective is the combination of your main product and your ancilliary tasks?


 










We have done 2 ancilliary tasks as well as a main short film product.  The two images either side of this text are (to the left) our film poster for the short film Three Words and (to the right) a review of our short film in the format of Little White Lies Magazine. These two products would be used to disrupt and get the film known if we were to release the film properly.


Film Poster
The film poster is aimed at a demographic of 16-24 year olds and would be a part of the distribution arm of the film process. We used photoshop with various layers, texts and images to create the poster. We had loads of ideas for posters and some of them are posted earlier:

• http://advancedportfoliosmalley.blogspot.com/2010/03/arran-poster-idea.html
• http://advancedportfoliosmalley.blogspot.com/2010/03/poster-idea-keira.html
• http://advancedportfoliosmalley.blogspot.com/2010/03/dom-film-poster-idea.html
• http://advancedportfoliosmalley.blogspot.com/2010/03/poster-draft-by-adam-rutherford.html

In the end none of the exact poster ideas were used but different aspects were. For example in Adam and Keira's film poster idea there is one single image used that hints at what the film may be about without it being to obvious or cheesy. Orginally we were going to do two teaser posters that are used to tell the audience that the film exists but gives away hardly anything so they gain interest in what it may be. For the teaser poster we were going to us mine and Adam's ideas. However both the ideas gave away to little and mislead the audience in what the film is actually about. After discussing it as a group we decided that the best idea was to have a single image of them both in it as they are the protagonists and are what the story is about. This idea was based on lots of other social realist film poster; a perfect example is the early "Looking for Eric" posters. In which we see the main character Eric looking up in admiration at in a almost transparent desaturated image of Eric Cantona. Hinting at but not telling the audience bluntly what the characters relationship is.
In this way we got our two protagonists and took a few more photos, the images we got were good and we chose the one you see in the poster with them leaning against a wall.
Key Features of the Image

• Kate looking up at Tom ( Symbolises her feelings for him and shows that she reall likes him)
• Tom is looking away from Kate, almost avoiding any eye contact at all. This combined with Kate looking up shows that there is interest from her and not from him.
• To enthusias this Tom has his hands in his pocket where as kate has her hands around his back and clinging on to his arm.
• The use of the bricks in the background is very common in social realism as it is symbolic of Britishness.
• The colour scheme in the picture is also interesting as Tom is wearing very bland, plain colours whereas Kate is also wearing grey clothes but with a red scalf. The colour red itself is often a symbol as being the colour of love and the heart, this shows her love for Tom.

The critisms I have with this image is the apple that Kate has in her right hand is un-necessary and not in her character at all. Also the image is very bland and boring and doesn't really attract the audience's eyes. Taking this into account our next step was to import this image into photoshop and I cloned the brick next to the one that the apple is covering and used this cloning tool to copy over the apple.


The theme of the poster is shown in the image and title the best. The poster clearly demonstrates that the two people in the poster are either in a relationship or there is some feelings from Kate towards Tom. The font of the title for the poster is good at telling the audience a little bit about the genre and what might happen. The way that the hearts at the beginning of the words aren't the typical heart you would expect to see in a romantic or romantic comedys. It shows us that it is not a typical love story and there is something not right about the final product.

Review
The review for our film was in the style of a review from Little White Lie Magazine. The format of Little white lies is interesting as the theme for the magazine is based around the film on the front cover, for example in the edition where Kickass is on the front the colour scheme is green and yellow and there are little comic book superhero pictures on some of the pages. In this way we based the front cover on a film that was big at the time, Tim Burton's "Alice in Wonderland". 
To keep within the theme of Alice in Wonderland we had the colour scheme of green and orange as to match Johnny Depp's mad hatter. 

• The boxes with the name of the film and who it was directed by are in orange and green.
• We inserted cards onto the top right hand side which we used photo shop to colour in the green and orange. 
• We added in pictures of Tweedledee as poking out of the side one of the boxes.
• Also at the bottom of the page where the number is is a card spade next to the number. 

Text

• It keeps to the conventions of the magazine in the way that it is laid out.
• Is intellectual and uses good film terms that are typical of the magazine.
• Reviews at the bottom are accurate to the theme. 
• The text in the review well represents the finished product and gives the audience a snippet of what the film is about without giving to much away. 

Overall I believe that the review and poster work well with the final product and actually complements it. I think this because the way that the review is written and formatted is realistic and believable to the style of Little White Lies magazine. Plus the poster is effective in capturing the audiences eye through the use of colour and image. The poster and review both give the audience only a small idea of what the film is about without telling them too much.