More Film Promotion - Keira

'Colin' (2008) from Nowhere Fast Productions is an extremely low-budget zombie horror that aims to make its viewers think by positioning them in sympathy with a member of the undead, Colin.
View the IMDb page here....

See the poster:

The film's promotion strongly features the fact that the film had such a low budget. If you can see underneath, the tag line for the whole film is 'the £45 zombie movie!' This draws people in as they want to see how effectively such a small amount can be used to make a film.

The choice of title is mocking of other zombie and horror films, as it's slightly humerous in the fact that it's just a normal name rather than following the same lines as 'Dawn of the Dead', 'Return of the Living Dead', 'Night of the Living Dead'...a clear pattern emerges. The choice of bold red font (connoting blood) juxtaposes the title which is another deivce to create intregue. The image (which is used in all the promotion and the DVD cover) is shocking enough to make people look, whilst also showing the non-mainstream concept with the lack of special effects (such as white eyes or other typical zombie features, see right). It puts accross the point that he looks like a normal human acting like a zombie, which again challenges our ideas of the genre.

Although our film is not horror, it is useful to examine any promotion (particularly that of such a low budget) to get more ideas of how to present our own poster.

Keira Smalley